TikTok is introducing a new feature that enables them to reduce the amount of AI-made content appearing in their feeds. This step comes as the platform disclosed that it currently hosts more than 1 billion content made with AI.
Trial and Implementation
The new functionality is in a pilot phase over the following weeks before a full-scale release. This advancement coincides with a surge in content created by AI, driven by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the fastest-growing channels on a popular video site primarily display AI-generated videos. A large amount of this material is considered “AI slop”, a label for poor-quality, factory-style content that is frequently illogical or dreamlike.
Based on user feedback that a lot of users enjoy content created using AI tools, including computer-generated images to informative clips, and we want to give people the ability to adjust the amount of that, according to their own choices,” stated a platform representative.
Scale of AI Content
The platform shared that there are now over a billion videos on its network labeled as AI-generated. In total, over 100 mn pieces of content are submitted to the platform daily, making AI content a limited percentage of its complete catalog.
User Control Features
Members will be capable of reduce or increase the level of artificial media they watch by using the “manage topic” feature in the platform and choosing the AI content topic. Further subjects that currently be controlled under the setting encompass current affairs, style, beauty, and dance.
AI Disclosure Rules
The platform’s guidelines mandate creators to tag “realistic” AI-made content, and it bans harmful fake videos of public figures or emergencies. Any realistic artificial content that is unmarked can be taken down under its community policies.
Furthermore, the app will from now on apply an AI-generated watermark to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for identifying artificial media. This action is intended to deter users from trying to bypass the labeling process.
AI Literacy Programs
The company is furthermore launching a $2m AI literacy fund for professionals and organizations to produce informative material about using AI responsibly. This initiative will assist non-profit groups dedicated to educating coding and technology.
Content Safety Approach
The platform has defended its moderation strategy, amid discussion over intentions to make redundant hundreds of safety staff in the UK. TikTok is expected to eliminate hundreds of positions in its user protection division in London, with labor groups and digital protection specialists voicing alarm that staff are being displaced by automated systems.
A company official explained that staff-based oversight would continue to be important, but automated tools can protect employees by filtering out the most graphic content ahead of it gets reviewed by humans. The platform announced a significant reduction in shocking and graphic content seen by human moderators over the past year due to the use of its automated systems.
We believe it is crucial to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s very important to minimize viewing of dangerous material as swiftly, which is where a lot of the machine support is proving valuable process content quickly.”
